28 Jun 2020 • samfreeman
4 tips for better branded video that no brand guide will tell you
Most brand guides would have you slap lipstick on a pig and call it a princess
Ok, so we’re here today for a nice little chat about branding – 4 tips to help make sure that your video content is on brand and working as efficiently as possible. Things that most brand documents fail to mention.
20 May 2020 • samfreeman
Video production is dead. Long live video production.
Let’s face it, if you’re a video company then you’ve almost certainly had jobs delayed or cancelled outright because of the coronavirus. We’re all sick of hearing about “the new normal”, but sadly it’s probably true – there is no going back to how we used to work. We have to ask ourselves whether sending film crews out on location is really practical anymore, especially if you’re the one responsible for signing off those pesky risk assessments.
08 May 2020 • nicojones
The world’s a mess. How can user-generated content help turn the tide?
Uh oh…it’s one of those articles. Give us five minutes of your time, and let us show you how you can use your video content as (deep breath) A FORCE FOR GOOD.
02 May 2020 • nicojones
Authenticity. Pointless buzzword or competitive advantage?
If someone were to tell you ‘you need to be more authentic in your online presence’, you’d be entitled to roll your eyes. But is there a little more to this marketing cliché than meets the eye?
30 Apr 2020 • nicojones
How can Brian Eno and Coldplay help take your videos from good to great?
What on earth can COLDPLAY teach you about making your own videos?? Quite a lot, actually, and not in the way that you think…
28 Apr 2020 • nicojones
Launch Party Look-back
See if you can spot yourself in the pics, as we try to stave off the Corona blues by re-living the night of Captain’s maiden voyage…