Captain Logo
phone icon

Intuitive filming app

Our app takes users through every stage of the filming process. No creative stress, and no training required.

computer icon

Professional editing service

Our team takes care of all video editing, including graphics, subtitling and music. That means no technical hassle for you, ever again.

dialogue icon

Simple planning process

Your account manager helps plan your content, meaning you get great results every time.

globe in hands icon

Crowd-sourced content

Whether it’s a single person, or hundreds worldwide, Captain turns anyone into a film crew at the touch of a smartphone button.

Your marketplace is changing at break-neck speed.

Illustration of people

It’s harder than ever to earn the trust of your customers.

Modern buyers are savvy and demanding. They want to interact with forward-looking organisations who take their responsibilities seriously.

Authentic user-generated video gets a true emotional response from your audience, while retaining full control of your brand messaging.

  • Customer testimonials
  • Relatable sales videos
  • Prove social responsibility
  • Short-term offers and promotions
  • Case studies
Illustration of people

A good salary isn’t enough to satisfy the modern workforce.

Your employees need to know their voices are heard and that they’re part of a company whose values align with their own.

Authentic peer-to-peer video keeps employees engaged, energised, and well away from the job ads.

  • Strategy / performance updates
  • Best-practice walkthroughs
  • Enhanced recruitment
  • Team-engagement campaigns
  • Diversity / Inclusion / CSR initiatives
Captain phone call

Imagine if creating great video was this simple


document in hand

1 Plan it.

Set up interview questions ahead of time, along with lists of all required shots.

This forms a Story Code, which is sent to the people doing the filming.

iphone with play button on screen

2 Direct it.

In the app, the Story Code becomes a task list that walks the user through the entire filming process on their smartphone.

All they have to do is tick off the tasks one by one.

diamond in hands

3 Perfect it.

Footage is returned to you quickly and securely via the app. It’s organised and labelled, so editing is a breeze.

In no time at all, you’ll be engaging your audience and enhancing your brand.

Why is the Captain system so effective?


Traditional video Do-it-yourself video Captain logo
Expensive Cost-effective Cost-effective
Can feel fake Authentic Authentic
Quickly out-of-date Can constantly evolve Can constantly evolve
Limited scope Anyone can contribute Anyone can contribute
Slow to make Fast to film Fast to film
Effective storytelling Often bloated and boring Effective storytelling
Great quality Poor quality without training Good quality
Pro graphics / music / editing Painful editing process Pro graphics / music / editing
No tech headaches Endless technical issues No tech headaches
Control of messaging Lack of control over content Control of messaging
Schedule a call

What Captain is all about

As of 2020, 3 billion people worldwide have smartphones in their pockets. That’s 3 billion people with video cameras, during a time when it’s never been easier to create and share on a global scale.

Obviously, more and more companies want to harness this potential by producing engaging videos, generated by their workforce, clients, or customers.

Sadly, the production process for user-generated video can quickly become a series of logistical nightmares, burning through time and money, and sapping the will of all but the most dedicated of video departments.

After a run of inconsistent, disappointing results that are nowhere near good enough to represent a company, and in some cases can actually damage a brand, many people decide it’s just not worth the hassle.

On the one hand - It really shouldn’t be so difficult to create great content. But having been in the video business for fifteen years, we understand there are professionals for a reason. We created Captain so you and your clients can get the benefits of both user-generated content, and traditional video production values.

At its heart, Captain works by giving you a crucial measure of control over what comes back from people doing the filming, while leaving room for authentic responses. By removing the burden of planning and creative thought from users, they are free to be themselves in a relaxed environment, leading to genuine responses that can offer an entirely new and compelling perspective to the resulting content.

While traditional video will always have its place, user-generated content is only becoming more widespread and effective. Any company that doesn’t make use of this incredibly powerful tool risks getting left behind in the dust by those that do.

With Captain, it’s never been easier to create user-generated video content that engages your audience, and enhances your brand.

So let’s get started...

Captain logo

Want to get started for free?

No problem! Just get in touch and we’ll help you make a video, free of charge, that you can use anywhere.

Schedule a call

Captain app on an iphone
Frustrated users

Can you afford to lose trust?

An organisation that’s not evolving alongside the values of its customers and workforce is living on borrowed time, and the problem will only get worse.

Without authenticity, you’re a few steps from irrelevance – left behind in the dust while forward-looking organisations respond rapidly to their customers’ needs and fears.

Without trust, you’re on the fast-track to a zombified workforce who are more interested in what’s for dinner than the success of your company.

Be the organisation that people can believe in.

Imagine catching hold of the authentic spark of your organisation and bringing it to life. Your customers will become evangelists that stick with you through thick and thin.

Imagine championing the voices of your workforce and making them heard. You’ll create a culture where everyone is pulling in the same direction, fully-engaged and ready to achieve the exceptional.

Captain insignia

The best captains lead from the front

Schedule a call

Contact us

01904 530 068

15-19 Shambles
York
YO1 7LZ

Download our app
Download on the App Store